Want words? We've got them.

With over a decade of experience across SEO, grants, creative industries and communications strategy, Lucy Rash is a uniquely skilled copywriting force. As a strategic thinker and language conventions expert, she crafts high-performing copy that gets seen, gets felt, and most importantly, gets results.

Lucy specialises in SEO-enriched copywriting and brand messaging that bridges the gap between data and humanity. Whether you’re selling a service, seeking grant funding, or rethinking your tone of voice from the ground up, Lucy’s your go-to. She's shaped compelling, conversion-driven B2B/B2C messaging for clients as diverse as Deliveroo, Afterpay, and Australia's leading creative institutions, always with an eye on performance and a deep respect for audience psychology.

As Lead Copywriter and Founder of Cult Copy, Lucy’s known for her ridiculous efficiency, whip-smart strategy, and warm, collaborative process. But it’s her background in linguistics, sociology and teaching (she holds both Bachelor- and Masters-level qualifications) that sets her apart. Every word she writes is underpinned by research, structure, and behavioural insight so your message lands with impact and clarity.

Key wins include:

• Growing a copywriting and communications service by 800% in just 3 years
   
• Increasing lead acquisition rates from 10% to 70% through high-impact marketing and SEO copy
   
• Winning over AUD $400,000 in 2024 alone for clients through her expert grant writing
   
• Successfully managing and acquitting grants from $5K to $1M for artists, arts orgs and creatives
   
• Mentoring dozens of artists, producers, and businesses through their grant applications with clarity and care
   

Whether you're looking for a grant that lands, web copy that converts, or a brand voice that truly sings, Lucy offers the kind of rare cross-disciplinary thinking that makes her clients come back again and again. As one client puts it:

“Lucy is insanely good. I have no idea how anyone can make something as confusing as grants or SEO this simple, intelligible and exciting, but she does. And she gets huge results. Three words: get her onboard.”

When she’s not writing words that win big, Lucy is a multi-award-winning string arranger and session musician — so she knows what it takes to make your creative, technical or artistic vision sound and feel just right.